[JOB OPPORTUNITY] Social Media Ad Performance Consultant | Vietnam

Location: Remote.
Application Deadline: February 15, 2025.
Contract Duration: 3 months with the possibility of extension.

Project Overview:

The Global Alliance on Health and Pollution (GAHP) is seeking an experienced Social Media Ad Performance Consultant. The Consultant will be responsible for optimizing paid social media campaigns to enhance engagement, increase reach, and improve ROI across GAHP’s digital platforms.

Key Responsibilities: 

1. Social Media Ad Strategy & Optimization

   • Develop and execute paid social media advertising strategies to align with the GAHP's objectives

   • Conduct A/B testing on ad creatives, copy, and audience segments to determine best-performing campaigns

   • Continuously optimize ad targeting, placements, and bidding strategies to improve performance. 

2. Performance Analysis & Reporting

   • Monitor and analyze ad performance metrics (CTR, CPC, CPA, conversion rates, engagements, etc.)

   • Generate monthly performance reports in collaboration with the Social Media Manager with actionable insights for the communication team. 

   • Provide recommendations for campaign adjustments based on real-time data and trends. 

3. Audience Targeting & Segmentation

   • Research and refine target audience segments to enhance ad relevance and engagement. 

   • Generate monthly performance reports in collaboration with the Social Media Manager with actionable insights for the communication team.

   • Provide recommendations for campaign adjustments based on real-time data and trends. 

4. Budget Management & ROI Maximization

   • Track and manage ad spend to ensure optimal budget allocation.

   • Identify cost-saving opportunities while maintaining performance goals. 

   • Advise on budget distribution across various platforms (Facebook, Instagram, Linkedin, X, TikTok, YouTube, etc.)

5. Collaboration & Strategic Guidance

   • Work closely with the Social Media Manager to align paid campaigns with organic content strategies.

   • Collaborate with the creative team to ensure ad creatives align with brand messaging.

   • Stay updated on the latest social media advertising trends and best practices to keep strategies effective. 

Qualifications & Requirements

• Experience: Minimum 3 years of Experience in social media advertising particularly on Meta Ads (Facebook & Instagram), Linkedin Ads, and YouTube ads.

• Technical Skills: Proficiency in Meta Business Suite, Google Ads, Linkedin Campaign Manager, and other ad platforms. 

• Analytical Mindset: Strong ability to interpret social media analytics and make data-driven decisions.

• Strategic Thinking: Experience with campaign planning, audience segmentation, and budget optimization. 

• Communication: Ability to present insights clearly to non-technical stakeholders.

• NGO Experience (Preferred): Familiarity with non-profit sector campaigns and social impact-driven advertising. 

Why Join Us?

This is an excellent opportunity for a dynamic and experienced Social Media Ad Performance Consultant to help enhance GAHP's digital impacts. You will be part of a global alliance working to reduce climate pollution and promote sustainable environmental practices.

How to Apply:

Interested candidates should submit the following to info@gahp.net:

• A detailed CV highlighting relevant experience.

• References from previous clients or employers.

*Please include "Consultant - Social Media Ad Performance - Your Name" in the subject line.